CSD stands for Customer Service Desk in retail stores. It is an important unit that serves as the hub of all customer interactions. The primary purpose of the CSD is to provide assistance to customers, including product information, returns and exchanges, handling complaints, and resolving issues. The CSD also serves as a point of engagement for customers, allowing for the collection of feedback and customer data. In addition, CSD teams often take on administrative tasks, such as managing store operations, monitoring inventory, and creating reports on customer activity. Overall, the CSD unit plays a critical role in enhancing the overall customer service experience and helps build customer loyalty.